The unveiling of the USL-Diageo’s Scotch Whisky Gift Collection at ITC Grand Central on the 1st of February, 2016 was a lavish affair. The ballroom – classy, the invitees – select, the ambience – a few notches above the humdrum and the ordinary. The question for the evening – what does one gift a man; the answer – Scotch Whisky. The real stars of the evening – Black Dog, VAT69 and Black & White.
The custom of exchanging gifts on every occasion is deep rooted in our culture. But consumers today want a touch of style, uniqueness, and personalization in their gift items, which reflects their status. The gifting market in India has grown strongly in the past decade due to rising disposable incomes, aspiration levels and exposure to global trends. Today gifting can be categorised into Personal Gifting, Festival Gifting and Corporate Gifting.
It is with this in mind that United Spirits Limited hosted an extraordinary evening with renowned personalities Lisa Haydon, Chitrangada Singh, Shibani Dandekar and Nitesh Chhapru, Head of Marketing, Premium Core Portfolio, United Spirits Limited, who unveiled the Scotch Whisky Collection: An Exceptional Gift for all occasions for men. The Scotch Whisky Collection entails a premium range of Scotch whiskies such as Black Dog, Vat 69 and Black & White as an ideal gift for whisky connoisseurs who will cherish the specially created collectible gift packs. Whether it is to unwind with a dram of Black Dog, or savour the legendary appeal of the famous VAT69 or the sociable warmth of Black & White, there’s an exquisite blend for each moment.
The Scotch Whisky Collection launch was dedicated to ‘solving the dilemma of gifting for men’ and was hosted by Anuradha Menon whose witty twist to ‘gifting’ kept the audience highly amused. Celebrities Lisa Haydon, Chitrangada Singh and Shibani Dandekar were unanimous in their opinion that the Scotch Whisky Collection now made it simpler for them to buy gifts for their male friends.
Speaking about her favourite gifting moments, Lisa Haydon mentioned, “I believe we have solved the dilemma of gifting for men. Earlier it was a task to find the right gift for the right occasion but the Scotch Whisky Collection is the ideal gift for all occasions. All men appreciate their Scotch Whisky and am sure would cherish such a gift.”
Commenting on this, Chitrangada Singh said “It’s a great feeling when someone appreciates your gift. The appreciative expression makes every moment count while getting the ideal gift. My father is a perfectionist and a man of great character and strength. He enjoys his Scotch whisky and hence the perfect gift for him would be a bottle of Vat 69.”
Shibani Dandekar commented. “I love buying gifts for people who I am close to as I know their likes and dislikes. When I am invited to a friend’s house, I always gift a bottle of Black &White as it is one of the best tasting Scotch whiskies today and always tastes better when shared! If I know someone has won an award or received a promotion, I tend to gift them a bottle of Black Dog to celebrate their achievements.”
Nitesh Chhapru, Head of Marketing: Premium Core Portfolio, USL said, “The gifting market in India has become a billion dollar industry and is still evolving. People are now looking at more innovative and personalised options while purchasing their gifts. Keeping this in mind, we have launched The Scotch Whisky Collection: An Exceptional Gift with the finest of our Scotch whisky blends to celebrate all occasions. The SWC includes Black Dog, VAT69 and Black & White; exquisite blends with exceptional taste and flavour for every moment.”
So go ahead and get #ScotchAsAGift.