Bengaluru, India, 21st July, 2014 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the debut of its rapidly expanding Four Points by Sheraton brand in Bengaluru, with the opening of the Four Points by Sheraton Bengaluru Whitefield. Rebranded after extensive renovation, the hotel is managed by Starwood Hotels and owned by Savannah Hotels Private Limited. The opening marks the second Four Points by Sheraton hotel to open this year, following the opening of Four Points by Sheraton Dehradun in April.
“The Four Points brand, offering a “best for business” proposition for travelers seeking great hotels at great rates, has grown to become the second largest pipeline among all Starwood brands,” said Brian McGuinness, Starwood’s Senior Vice President, Specialty Select Brands. “We are excited to have our eighth Four Points by Sheraton in India and believe the brand has immense opportunity in the country where guests are seeking an honest value, genuine service, and the amenities they need to stay productive on the road.”
Located on the main Whitefield road in the city’s technology hub, Four Points by Sheraton Bengaluru Whitefield is within easy reach from major IT companies as well as the commercial, shopping and entertainment center of this emerging and fast growing micro-market. With 102 well-appointed and comfortable guest rooms including seven suites, Four Points provides everything that matters most, comfortable beds, a delicious breakfast, fresh coffee, free bottled water and WiFi, reflecting the brand’s promise and insight into the needs of today’s traveler. The rooms feature the brand’s signature Four Points by Sheraton Four Comfort BedSM.
A quick workout at the Fitness Center or a refreshing dip in the rooftop pool, make every stay convenient. Delicious dining options include Eatery, the hotel’s signature venue, with an international buffet serving global cuisine and the Best BrewTM bar, a relaxed space for guests to enjoy the Four Points signature beer program, which offers a range of local and international branded beers.
Four Points by Sheraton Bengaluru Whitefield evokes timeless style with refreshing local touches. Imposing canvas prints of photographs of historic ruins in and around Karnataka adorn the rooms and some public areas while caricatures depicting life in Bengaluru in the 70s at the Best BrewsTM bar lend a sense of location and flavor to the hotel.
Four Points features 260 square meters of versatile function facilities with two meeting rooms, a fully equipped Business Center and 483 square meters of open rooftop space for business meetings as well as social gatherings.
The opening of Four Points by Sheraton Bengaluru Whitefield solidifies the Four Points brand’s footprint in India with eight operating hotels in cities such as Navi Mumbai, Pune, Jaipur, Visakhapatnam, Ahmedabad, New Delhi, Dehradun and now Bengaluru. Four Points, with the second largest pipeline among all Starwood brands, boasts a robust pipeline in the country with hotels under development in Hyderabad and in key gateway cities such as Bangalore and Mumbai. The brand also has a solid pipeline in secondary and tertiary cities like Gurgaon, Faridabad, Tirupati, Vadodara, Dahej and Agra.
“We are delighted with the opening of Four Points by Sheraton Bengaluru Whitefield and the traction the brand is seeing in India, emerging as a developer’s darling providing new opportunities to convert existing Hotels,” said Dilip Puri, Managing Director India and Regional Vice President South Asia Starwood Hotels and Resorts India Private Limited. “As the urban Indian landscape undergoes a change and cities evolve, we will continue to see more and more opportunities for our upscale brands like Four Points by Sheraton which are perfectly positioned to operate in micro markets within larger cities as well as in tier 2 and tier 3 markets,” he added.
“Conversion highlights an exciting new growth channel for Starwood in India. Many well-located, but under-branded hotels represent enormous untapped repositioning potential,” said Sudeep Jain, Vice President, Acquisitions and Development, South Asia, Starwood Hotels & Resorts. “We’ve developed a conversion-friendly strategy for existing hotels to meet owner and guest demand, and helping our partners reposition existing assets in a cost-effective manner with the backing of Starwood’s powerful platforms. The short turnaround of the Four Points by Sheraton Ahmedabad, New Delhi Airport Highway, Dehradun and now Bengaluru Whitefield highlights the agility of Starwood’s team to quickly and efficiently convert hotels to join our system,” he added.
“We are very excited to partner with Starwood Hotels to bring the Four Points by Sheraton experience to the city and believe Four Points by Sheraton Bengaluru Whitefield is well positioned to deliver an unparalleled guest experience backed by uncomplicated comfort and great service at an a great rate,” said Bimal Desai, Executive Director of Savannah Hotels Private Limited, majority owned by Desai Brothers Limited.
Four Points by Sheraton Bengaluru Whitefield is offering a special introductory rate of Rs. 5,799/- plus taxes per night inclusive of breakfast and free WiFi until 31st December 2014. Members of SPG Starwood Hotels award winning loyalty program earn double Starpoints on this offer.