New Delhi, 18th August, 2014: The pioneers in the biscuit and confectionery manufacturing segment in India, Parle Products recently announced the launch of Parle Milano Centre Filled – Dark Cookies with Choco Filling. Taking forward the strong brand legacy of premium offerings, this new introduction is under the fold of Milano Cookies franchise.
Parle Milano Centre Filled – Dark Cookies offers the ultimate chocolate experience. The cookies are attractive dark coco shells; filled with rich chocolate cream. They serve as a delicious after-meal sweet companion or an anytime-snack. The packaging of the cookies complements the rich flavor with its premium and attractive design.
Commenting about the launch, Mr. Shalin Desai, Deputy Marketing Manager, Parle Products Ltd. says, “We really appreciate the affinity, our brand loyalists show towards Milano Cookies and there couldn’t have been a better way to connect with them than to introduce yet another delicious variant – Parle Milano Centre Filled – Dark Cookies. Consumption of Dark Chocolate in India is growing at a rapid pace. Therefore it was a strategic step from our end to innovate the cookie category in order to suit the taste of most of the consumers. It is one of the finest cookies one could get!”
Parle Milano Centre Filled – Dark Cookies are available across India in 75 g packs and have been priced at Rs 30.
