New Delhi, January 29th, 2014: BOLS Kyndal India, the JV Company between Lucas BOLS of Amsterdam and Kyndal India Pvt. Ltd., today announced the launch of its smooth and woody flavoured BOLS Premier XO Excellence Brandy in Delhi. The launch event was held in association with the Lalit, New Delhi. The event included a tasting session followed by a cocktail mixing and food pairing session with the Bartenders and Chefs from The Lalit New Delhi. Besides Delhi, the product is also available in Tamil Nadu. Mr. Siddharth Banerji, MD, Kyndal India Pvt Ltd. said – “BOLS Kyndal India is currently the biggest manufacturer and distributor of premium brandy in Southern India. After establishing the brand in the Southern region, we are happy and excited to introduce the product in the northern markets. BOLS fills the gap existing in the premium brandy segment in India through its range which will now be available across the country to discerning customers.” During the occasion, Ms. Pushpanjali Banerji, Brand Director, BOLS Kyndal India said, “BOLS brandy is truly the perfect drink. You can enjoy it straight up, on the rocks or experiment with it & create interesting cocktails. We are confident that BOLS will be extremely successful & will enjoy brandy aficionados patronage at all outlets like popular bars, restaurants, retail outlets and major luxury hotel chains.” “BOLS can be described as a timeless, classic, premium drink which is reflected in our brand associations in India. Over the years we have partnered with brands such as the ATP Aircel – Chennai Open, BOLS Fusion Tour (promoting alternate spheres of art), flairtending with renowned bartenders / flair tenders amongst other events,” Pushpanjali added. Established in the year 1575, BOLS is the world’s oldest distilled spirit brand opened by the BOLS family in Amsterdam. Since then, it has mastered the art of distilling, and blending, and uses the perfect ingredients from around the world in accordance with the traditional recipes that have been handed down through the generations of Lucas BOLS master distillers. More than four centuries of craftsmanship, passion and experience join each other perfectly in the BOLS Premier.
Pricing in North India:
• Rs 560 for Quart (750ml), Rs 280 for Pint (375ml) and Rs 140 for Nip (180ml)