Yes, finally after a long wait and excitement, world’s most loved burger brand, Burger King, was launched in India and I was fortunate to be a part of the invitees to taste the first few burgers that came out of their new outlet at select city mall, Delhi.
The day that saw my favourite foodies, Rocky & Mayur (Highway on my plate fame), keeping the audience bursting into laughter every now and then with their wise cracks, while celebrity chef Vicky Ratnani, presented the burgers that he has curated in the past few months of the product development. Unlike any other launch event, this one was different as it engaged the bloggers in a fun activity of assembling their own burgers. What seems very easy as a customer is actually an art that is mastered with lots of practise. The event was fun and that kept the hungry bloggers away from actual eating for some time. Another interesting thing to note of this event is that the event witnessed more bloggers than the main stream media, perhaps announcing that how important are bloggers now in the scheme of things for PR agencies.
Jay, the company SEO, mentioned that they did an extensive research to find out as to what an Indian consumer is looking for and he could summarise the entire exercise in just 3 keywords – Juicy, Crisp and Spicy. So did we find the product meeting the criteria Jay had set for his team?
I simply loved the mango shake that has a right consistency and sweetness with natural mango flavours. We also tasted a lot of burgers but would like to specially mention the Royale range. The chicken royale is crisp from outside and juicy inside while the vegetarian bean royale burger packs a punch with flavours and few whole pieces of beans that took each bite to a different level. Only burger that I wasn’t impressed with was the Mutton Whopper. The buns are much bigger than the patty meaning each bite does not taste similar and the bun overpower the mutton patty flavours.
With the excitement all over and news from an unconfirmed sources that Burger King did business of over Rs8.5L on the first day of the launch, we are surely going so see more innovation in the high growth QSR category. All it means is come what may, consumer will remain the king.