Recently there has been a flood to call bloggers to review product or restaurants. It is not only cost effective for organisation but also provides perspective customers on the required details. A new trend has been to call all bloggers together and call it a ‘Bloggers Meet’. This further saves time and money and also acts as influencing them to write positively about the institution. All this under the garb of an opportunity to meet, network and discuss trends amongst fellow bloggers.
Continuing with this trend, we were invited to Foodathon 2012 organised by 20:20 MSL and sponsored by Philips. 20:20 MSL claims to be a professional organisation with several offices in India and abroad, awarded with the “PR Agency of the Year” at the IPRA Indy Awards in 2009. Several follow up calls, SMS and mails from them requested that we reach at the venue – [V] Spot Cafe + Bar by 12 noon sharp.
I reached by 12 noon sharp and was happy to see many other bloggers already occupying the tables. We were however slightly surprised to see lifestyle and even Technology bloggers to the event which was only meant for the food bloggers and aptly called ‘Foodathon’. This was not my first time at [V] Spot Cafe and I was happy with their services on my last visit. We interacted with fellow bloggers and was waiting for the organisers to cook off the agenda which kept getting pushed to ‘few’ more minutes. The place was still being organised for the event. After almost 40min we requested if we could be served water or refreshments, which ideally should have been served on their own. However it led to no response from the staff. Another blogger friend finally requested the organiser to intervene. They assured that someone will be coming over soon to serve.
I was supposed to blog about the event and my feedback on AirFryer which was recently launched by Philips. But after waiting patiently for over 80 minutes without water, I was bored as hell and decided it is not worth staying back.
If a professional agency, hired by a leading MNC to hold a small bloggers meet, cannot manage this small event, I wonder how they would be managing their bigger event.